Leadership Team

Ziv Leitman Powermat CFO

Ziv Leitman


Ziv joined Powermat in 2017, having gained over 25 years of experience as CFO in several large companies. From 2011 until 2017, he served as CFO of communications company Partner (NASDAQ & TASE, revenues: $1.5 billion). Previously, Ziv served as the Deputy CEO and CFO of Paz (TASE, revenues: $4 billion), and as CFO of Comverse, Discount Investments, Lucent Technology–EIS, Hogla-Kimberly, and Optrotech Ltd (Orbotech).

Ziv is a Certified Public Accountant. He also holds a BA in Economics and Accounting and an MBA in Finance and Information Systems, both from Tel Aviv University.

Elad Dubzinski Powermat CEO

Elad Dubzinski


Elad joined Powermat in 2016. He brought with him over 20 years of experience in building business strategy and worldwide sales, gained from holding multiple executive roles, including being COO of LucidLogix Technologies and CEO of Extreme Reality. He currently serves as a board member of several technology companies.

Elad holds a BA in Economics from Tel Aviv University.

Benny Einhorn Powermat VP Sales

Benny Einhorn

VP Sales

Benny joined Powermat in 2017, bringing with him over 25 years of experience in senior sales and marketing. Between 2010 and 2016, he served as EMEA President and CMO of NICE (NASDAQ, revenues: $1 billion). Before that, he had served as President of Comverse EMEA and Optrotech USA, and as VP Sales & Marketing for Modu, Indigo and leading Israeli telco Pelephone.

Benny holds an MBA and a BSc in Industrial Engineering with honors, both from Tel Aviv University.


Moshe Johary

VP Business Development

Moshe joined Powermat in 2016, having gained over 18 years’ experience in sales and a long track record in generating revenue. He also has extensive experience leading business strategy in the telecom and consumer electronics markets. Prior to joining Powermat, Moshe served as Sales Director at LucidLogix Technologies, and as a Business Operation Manager at Better Place. Before that, he served as Regional Sales Manager at Modu, CellTick Technologies and Ness Technologies.

Moshe holds a BA and an MBA degree with a major in Economics from Ono Academic College in Israel.

Itay Sherman Powermat CTO

Itay Sherman


Itay joined Powermat in 2017, with over 25 years of experience serving as CTO in both large companies and startups. From 2011 until 2017, he managed consulting firm ISC, providing technology and IP consulting services to tier one technology companies. He also served as CTO of the Power Matters Alliance, a global, not-for-profit industry organization working to advance a set of standards and protocols for wireless power transfer. Previously, Itay had served as CTO of Modu, a startup that pioneered the concept of modular handsets. Prior to that, he was CTO of the Mobile Connectivity Solution BU at Texas Instruments, and held leading positions in Texas Instruments WLAN BU and Libit Signal Processing.

Itay holds an MSc in Biomedical Engineering and a BSc in Electrical Engineering, both with honors, from Tel Aviv University.

Maayan Tamir Rotem Powermat COO

Ma’ayan Rotem


Ma’ayan joined Powermat in 2010, with over 20 years’ experience in operations and supply chain management. Prior to joining Powermat, she held multiple operations management roles in leading companies such as Amdocs (NASDAQ, revenues: $3.9 billion), EPS-TECH and Orad Ltd. (TLV).

Ma’ayan was awarded a BA in Business Administration with honors from Rupin College in Israel.

Tal Sella Powermat RVP

Tal Sella

Regional Vice President Europe

Tal joined Powermat in 2018, with 20 years of experience in sales management positions at technology companies. From 2013 until 2017, he served as UK Sales Director at NICE (NASDAQ, revenues: $1 billion). Prior to that, he held various sales management positions at Comverse, including Regional General Manager of West & Central Europe.

Tal holds an LLB degree from UEL University and an MBA from Middlesex University, both in London.

Aya Kantor Powermat VP Product

Aya Kantor

VP Product

Aya joined Powermat in 2012, bringing with her over 15 years of product experience in the fields of multidisciplinary product development, image processing and data analytics. Prior to joining Powermat, she held multiple product management and product marketing roles in leading global companies, such as Applied Materials (NASDAQ, revenues: $9 billion), and NICE (NASDAQ, revenues: $1 billion).

Aya holds a BSc in Bio-Medical Engineering and an MBA in Technology Management from Tel Aviv University.

Micha Catran Powermat US President

Micha Catran

President of Americas

Micha joined Powermat in 2017, with more than 16 years’ experience in sales management, portfolio management and new product development. He has worked in analytics, customer experience and customer journey solutions in a range of fields, including telecommunications, banking, insurance, healthcare and hospitality. Prior to joining Powermat, Micha served as General Manager of Customer Experience Analytics and held several Vice President positions at NICE (NASDAQ, revenues: $1 billion). Before that, he was Director of Contact Centers in a leading telco in Israel.

Micha holds an LLB and a BA in Economics from Haifa University in Israel.

Anat Nichko Powermat HR Director

Anat Nichko

VP Human Resources

Anat joined Powermat in 2010, with over 10 years of experience in human resources management, having held several positions in the fields of recruitment and placement.

She holds a BA in Behavioral Sciences and Human Resources from the College of Management Academic Studies in Israel.